Your Total Addressable Market #TAM should include Africa !
The concept of technological inclusion is not just a noble cause, it is one that makes business sense. Aligning Africa with the rest of the world in terms of ICT adoption will deliver on global interoperability of innovative platforms, guaranteeing economies of scale.
The openness of markets in Africa to Information and Communication Technology (ICT) related innovation has seen quantum leaps, sometimes as a more rapid pace than other parts of the world. This adoption is made possible also by the lack of legacy infrastructure, allowing for a lower barrier of entry to these markets.
According to the International Monetary Fund, even in the face of weakening Global growth, emerging markets & developing economies will continue to grow at a rate higher than advanced economies. Saturation in terms of market share in a highly competitive and finite total addressable market within developed economies creates a unique opportunity for Canadian Technology companies to expand into developing economies; Africa inclusive.