Societies prosper when they connect to the global economy. We work with key stakeholders such as governments, industry and academia to forge strategic, and mutually beneficial connections into frontier markets.
Increasing the total addressable market for Canadian technology and innovation by brokering access into frontier markets.
Prosperity and Industry.
The forceful impact of industry on society places a great deal of responsibility on enterprise, small medium and large. Globenova works with industry Members and Partners to enter frontier markets strategically and sustainably.
Prosperity and Academia.
At the crux of social and scientific advancement is academia. Globenova works actively with academic institutions and organizations in Canada and countries in frontier markets to accelerate societal progress by converging industry, government and academic partners.
Prosperity with Government and Non-Profit Organizations.
Relentless in their pursuit of social advancement, Government and Non-profit organizations play an instrumental role in activating a market’s potential. By bringing stakeholders from industry and academia together with fitting Government organizations and NPO’s, Globenova Members are equipped with a maximum shot at succeeding in frontier markets.
Local technology, global markets
Technology companies with SAAS, hardware and mobile offerings are discovering the advantages of building scale in frontier markets vs. the traditional focus on ‘winning in our own backyard’.
Frontier markets are typically quite advanced with adoption of new technologies and winning in these markets create financial and operational strength that position companies for success when it comes time to honing in on more competitive markets.
Frontier markets enable several advantages:
» build out key functionality for larger, lower-hanging addressable markets
» faster traction and user-base growth, month over month
» network effects to European and other major markets
» lower cost of acquisition and strong virality within this region
» higher margins for Canadian companies
» build up scale and capacity before entering larger Western and European markets
Globenova's framework
We work across industry, academia and government organizations to invest in prosperity using a 3-part framework.
Collaboration
Finding the right partners as a point of market entry.
Globenova identifies and maps technology companies in Canada according to their respective offerings to ‘fit’ with a gap and need in one (or more) of several frontier markets.
This step requires an initial assessment and determination for product entry into the frontier market including business modelling, compatibility, network effect opportunities, channels and partner value-adds.
Capital
Raising capital from and raising capital for frontier markets.
Globenova specializes in private capital formation for the purpose of advancing the bilateral synergies between Canada and frontier markets. Despite the substantial investment from governments to encourage this trade, there is still a deficiency to support middle market and entry level participants. This is an area where Globenova differentiates itself.
We have developed long-standing, results-based relationships with institutional sources of private capital, hedge funds, commercial offices, family offices and private investors.
Capacity Building
Making an impact that lasts.
Impactful international ventures and business transactions employ a buy and then build strategy that enables frontier markets to start consuming a product or service and then eventually strengthen the skills, competencies and abilities of the people in the frontier market to sustain the value.
Making an impact in one market is the best investment you can make to win over other markets. At Globenova, we work with technology companies to truly embed themselves and then rapidly expand across to neighbouring markets.
Partner with Globenova
Sometimes one conversation can kick off a magnificent sequence of opportunities. We would love to elaborate on how we can activate frontier markets for you.